At Hot Cognition, we blend AI-powered insight with human empathy to help businesses sharpen their positioning, build momentum, and convert interest into action. Our work spans marketing, sales, and leadership—whether through consulting, training, or AI-driven tools that boost decision-making and engagement where it matters most.

This Playbook keeps it simple: no jargon, no fluff—just clear steps to help you move from ideas to impact. Let’s get started.

Start Here: Context Document

Why context matters – and how to make every GPT smarter

Before you dive into the tools, take a moment to meet your new best friend - your Context Document.

Think of it as the briefing pack you'd hand a sharp new hire on Day One—only this time, your "hire" is an AI designed to think, write, and act like it's already inside your business. The context document can be used with any LLM - ChatGPT, Gemini…

Download the template:

Context Template.pdf

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The fully loaded Playbook includes an AI module to create and update your context document

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• Update regularly – As your offer evolves or your tone shifts, update the context. Think of it like watering the plant (or feeding a sourdough starter) you’ll get better results.
• Feed it first – Every time you start or finish a project, present a killer proposal reference or link the context document so it stays sharp and aligned.
• Check for drift – If responses from an LLM start sounding off-brand or vague, your first step is here. Revisit, refine, reload.

1. Positioning early

This is about deliberately positioning yourself in the right places—where your ideal buyers go for insights—and using AI-powered tools to ensure your thought leadership is strategic, visible, and aligned with their needs.

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Why it matters

Buyers make up their minds earlier than most people think. Research shows 75% of the journey is done before they reach out—and 90% pick from the brands already on their radar from Day 1. If you’re not there early, you’re not in the running.

Positioning isn’t just about being visible. It’s about building the mental shortcut that connects your expertise to their problem—before they know they need you. Show up consistently. Add value. Build trust. That’s what earns you a place in the decision set.

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How to apply this now

✅ Be part of the day 1 consideration set:

• [ ] Get clear on your positioning and what sets you apart – Your messaging should spell out why you’re the smart choice in your market. Our LinkedIn Profile Optimizer can help sharpen this.
• [ ] Show up before they start looking – Share insights, opinions, and perspectives that build authority and spark attention early. Use Buyer Persona GPT to uncover topics your audience actually cares about. Then shape and manage your content in a platform like Highperformr.
• [ ] Know your buyers inside out – Map out their goals, pain points, and what drives their decisions. The ICP & Buyer Persona Builder gets you started.

✅ Strengthen your positioning with AI:

• [ ] Keep your tone consistent – Run writing samples through the TOV Analyzer to check how you’re coming across. Use AI to align everything—from your website to LinkedIn posts—so your expertise comes through loud and clear.
• [ ] Build solid foundations – Refine core assets like your website, case studies, and pitch decks to speak directly to your ideal customers and showcase what you do best.speak directly to your ideal customers.
• [ ] Keep sharpening your message – Use AI to monitor shifts in the market and tweak your positioning as your audience—and the world—evolves.